Workshop - WPA’s No Artist Left Behind Series Presents: Valuation: Setting the price

WPA’s No Artist Left Behind Series Presents: Valuation: Setting and Protecting the Value of Your Work
Setting the Price 

April 24, 2012 7-8:30pm

Protecting the Value 

April 25, 2012, 7-8:30pm

Gateway Arts Center, 

3901 Rhode Island Ave

Brentwood, MD 20722

RSVP to Liz Georges at lgeorges@wpadc.org to attend

WPA presents two days of workshops on one of the thorniest issues facing artists – valuation.

On April 24, Contemporary Wing’s Lauren Gentile will be our guest for Setting the Price, a participatory workshop in which Lauren will discuss her assessment of the proper pricing of artworks presented to her,* allowing attendees to get a glimpse into the factors that affect pricing from the perspective of a gallerist and appraiser who works regularly with collectors and artists.

On April 25, WPA will present Protecting the Value, a discussion moderated by Lisa Gold featuring Helena Lai of Huntington Block Insurance Agency, and Dawn Rogala, a conservator specializing in 19th and 20th century paintings currently serving as a research fellow at the Smithsonian. Discover how the choices you make as an artist about your materials and your business practices can affect how your work retains its value over time.

WPA artist members wishing to submit a work to be reviewed by Lauren Gentile as part of the Setting the Price workshop should email WPA Membership Director Liz Georges at lgeorges@wpadc.org before 5pm on Friday, April 13, 2012 with the title, medium and dimensions of the work. A limited number of works will be selected to be part of the program from the submissions. Those selected will be expected to bring the work with them to the program on April 24, and should be prepared to have Ms. Gentile discuss the work’s potential pricing in front of the audience. Two-dimensional work should be no larger than 48” x 48”. Three-dimensional works should be no larger than 36” x 24” x 24”. Works that are selected will be evaluated for instructional purposes only.

*NOTE: All statements concerning the works reviewed and estimations made at this presentation are verbal estimations of value made for instructional purposes ONLY and cannot be used for any other purpose outside the event, and are invalid after April 24 without a signed document from Ms. Gentile.